It all began with a simple Instagram message at the start of the year - a little spark that found its way from my inbox to the heart of Folk and Co. After years of admiring Nadine’s beautifully curated boutique on Cusack Lane, I finally asked the question: “Have you ever thought about stocking lingerie?”
A few coffee dates later, the Sweetheart Soirée Collection was born - a dreamy collaboration between two brands that share the same slow, soulful spirit.
Nadine’s laidback-luxe aesthetic instantly inspired me. I could already see the pieces in my mind - romantic, effortless, and made for women who adore comfort just as much as charm. Feminine hues, playful gingham, and a hint of chocolate lace soon became the heartbeat of this collection - designs that feel as sweet as they look.
Designing Sweetheart Soirée felt like slipping into a daydream. I pictured our beautiful community of women - wearing each piece not just for special moments, but for the quiet, everyday ones too. The photoshoot came together like magic, captured by the incredible Shantel from Her Classic Shot Photography. What felt like a girl’s night on a country dairy farm turned into the most enchanting imagery - full of laughter, lace, and soft evening light.
And then, the grand finale - our launch night. Champagne flowing, desserts by Cafe on Cusack that were almost too pretty to eat, and the sweetest crowd celebrating our shared vision. Guests even had the chance to personalise their pieces - a final touch that made it all feel truly, intimately you.
The Sweetheart Soirée Collection is more than lingerie - it’s a celebration of connection, creativity, and the beautiful things that happen when kindred spirits come together.
Credits:
Fashion: Lazy Girl Lingerie X Folk and Co
Photography: Her Classic Shot
Location: The Dairy
Models: Nadine, Cassandra, Nicki and Sam