WHAT LAZY GIRLS STAND FOR
Lazy Girl Lingerie is all about lingerie that inspires effortless confidence. The label began with a mission to change the way women feel about themselves and a commitment to celebrating all that makes us unique. Lazy Girls believe that all bodies are good bodies, no matter our size, shape, colour or age.
We are a heart-centred bunch, who hold the values of body positivity, diversity and inclusion close to our hearts. Together we can say “Eff your beauty standards!” to society and celebrate women celebrating themselves.
Lazy Girls are conscious consumers who believe that fashion doesn’t have to cost the earth. We believe in slow fashion and crave ethical lingerie that is made with intention and integrity.
THE MADE-TO-MEASURE DIFFERENCE
Why fit into standard sizing when you can have your lingerie personalised to your unique measurements? Rather than be limited to the conventional constraints of sizing, my made-to-measure philosophy allows me to work with your unique body shape and create lingerie that is as unique as the woman who wears it. This customisation service is perfect for plus size lingerie or any women who experience fit issues when shopping for lingerie online.
Creating ethical bralettes and knickers is at the forefront of my mind, aspiring to make positive change in the fashion industry. I’m a modern gal with old-fashioned values and encourage slow fashion with minimal waste in my business. Lazy Girl Lingerie operates on a made to order basis, ordering new fabrics in small quantities and utilising deadstock fabrics where possible. I design accessories to make use of leftover fabrics and excess fabric scraps are donated to a local charity.
When you place an order with Lazy Girl Lingerie, you are not receiving a premade stock item - I am personally hand making your order especially for you in my home studio based in the beautiful Scenic Rim, Australia.
I am passionate about the quality of my lingerie - handmade with love, with meticulous care and detail put into the making of each and every piece with my own two hands. You can be sure that meticulous care is taken at every stage with your order, from the moment it hits my inbox, to when I carefully cut it out from my collection of beautiful laces, sew on my ever-growing collection of sewing machines, to carefully checking your order before I wrap it up with a handwritten note and handmade lace pouch, and pop it in the post for it to be delivered to your home.
From my hands, to yours. With love.
MEET THE DESIGNER
I am Cassandra, the founder of Lazy Girl Lingerie.
Creativity is in my blood, with a life long love affinity for fashion set into my heart from the moment my Nanna taught me to sew on her old Singer treddle machine. I have spent the majority of my young life perfecting my art, leaving my hometown Townsville to study fashion design on the Gold Coast and make my dreams a reality.
I have worked for some of Australia’s most esteemed fashion houses and gained industry experience across the board in the areas of sewing, pattern making, design, bridal fittings, and quality control, before launching Lazy Girl Lingerie.
A true project of the heart, my mission is to inspire women through my label to celebrate their bodies. I am a proud First Nations woman, a descendant of the Waanyi people and am passionate about creating lingerie for all bodies of all shapes, sizes, colours and ages. I feel that many women could relate to how society’s so-called ‘beauty standards’ are ever changing and finding new ways to make us feel ‘less than’. I want to create a space where all women feel acknowledged, seen and valued.
I now call Mununjali country in the Scenic Rim home, and when I am not making your lace lingerie, I love exploring nature, adventures with my husband or keeping cosy at home.Thank you for your time in getting to know my story.
I would like to formally acknowledge the Traditional Owners of the land on which Lazy Girl Lingerie operates. I pay my respects to the Mununjali people and share my gratitude to their elders - past, present and emerging.
Get $10 off your next order by joining the Lazy Girl’s Club! Click here to join the club.