Sustainability made sexy.

Sustainability has been making some serious headlines lately, and for good reason. It's about time we started to care about the ethics and sustainability of our choices.  

Fashion is unfortunately one of the worst culprits when it comes to the waste aspect of sustainability. It was only last week when it was announced that Burberry has burned over $50 million dollars of excess stock last year alone!  

My little handmade label has heart, and I want to ensure that I am making a positive impact in this industry wherever I can. You may have seen on Instagram that I am making a switch to sustainability. These things take time, but lots of small incremental changes will produce big impact in my opinion.  

My first step in this process was to take an objective look at my brand. "Where can I improve?" Was the question I asked myself, and packaging came first to mind. 

My brain loves a challenge and I got thinking about what I could create that uses a product often discarded in excess. The answer? I am super proud to announce that all orders from now on will be shipped in my new  lace pouches, handcrafted from vintage lace curtains I have personally collected, breathing new life into something that otherwise would have gone to waste and ended up in landfill.  

sustainable fashion conscious consumer

What else makes Lazy Girl sustainable? Heck, I still l have a long way to go. Something I am super proud of though, is the design process in which my garments are created. The Lazy Girl philosophy is one of simple sophistication. My designs are not trend driven, they are inspired by classic shapes that are designed to last years, not seasons. They are meticulously handcrafted with love, with quality that is made to last.  

While I realise I have a long way to go until I can label my brand as "sustainable", I feel proud that I am on the beginning of my journey.  

I would love to hear your thoughts on sustainability. Is it important to you? Why/why not? Let me know in the comments! Or send me a DM on Instagram. I love connecting about these important topics.  



Cass xx 


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