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Ethical fashion insights from 'Stride' founder Jordan Wilkes

If you’re reading this, chances are you are just as passionate about all the values that make up Lazy Girl Lingerie (size inclusivity, ethical fashion and sustainable living) as I am. I think now more than ever we are seeking connection to those who inspire us most, so I am kicking off a fun new project with my very first Youtube video!

This is a very raw and behind the scenes series to share stories that inspire from the incredible people I get to work with through Lazy Girl Lingerie. Ethical fashion lovers rejoice, because to kick things off, I’m chatting to Jordan Wilkes, founder of Stride

Stride is fast becoming the go-to destination for shopping sustainable fashion - think “The Iconic” but for sustainable fashion. I especially love that Jordan’s mission is to make “ethical and sustainable fashion practices the norm. To live in a world where such standards are simply referred to as 'fashion’” and that’s EXACTLY why I have been working with Jordan as a brand partner since late 2019 - I mean with such aligned brand values, how could I not?

In this interview, we chat about Jordan’s journey with Stride, how and why he started the multi-brand site and why he is so passionate about sustainable fashion. He also talks about his personal journey with fast fashion, which I think is super relatable!

I hope you enjoy this interview, and please let me know what you think of this new idea, and any future interviews that you would like to see from me in the future!

Love and lingerie, 

Cassandra xx 

P.S - Join the Lazy Girl's Club for lingerie lovers, where I gift a handmade treasure each and every month! Sign up here. 


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