WHY I REBRANDED MY LABEL
If you are reading this post, you are probably curious about my decision to rebrand my label.
I have been making my handmade lingerie for about a year now, and in that time my brand, and myself as a person, have grown immensely. A year ago, I was fresh out of college, bursting at the seams with creative ideas and more than eager to get them into action. As time has passed, my ideas have refined and I now have a much clearer direction and vision for my brand.
If you loved Cassandra The Label, don't worry, because I am not going anywhere, I have simply evolved. Lazy Girl Lingerie brings you feminine, free spirited lingerie for women who love to feel effortlessly sexy and confident. Lingerie you can live in, lingerie you can be lazy in.
I hope you enjoy the journey!