MOOD BOARD: BLOOM

The first step for me when designing a new range is bringing my ideas to life by means of a moodboard. I enjoy the process of getting the ideas out of my head and onto something tangible that I can use as a visual reference point for me to keep looking back at during the designing process. 

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PHOTOSHOOT: Life of a Lazy Girl

Lazy Girl Lingerie believes in lazy days, laughter, fun, and feeling sexy and confident in your own skin. Comfort is key, as is embracing your fiercely feminine spirit. I absolutely adore this photoshoot by Danielle Rayner featuring Lazy Girl Lingerie - I think it really embodies the feminine, free spirited nature of Lazy Girl Lingerie. 

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